No matter the industry, your customers are using social media daily. If you are developing your digital marketing strategy, you must make social media an integral part of your plan. Social media is one of the greatest ways for businesses to connect with their ideal customers. Leveraging the power of social media helps businesses generate leads, increase brand awareness, and drive sales.
A well-developed social media strategy could be the difference between a successful marketing campaign and a failed one. In this post, we will be sharing vital tips that will enable you to create an effective social media strategy. As a result, you will be able to craft a winning social media marketing strategy to help you accelerate your marketing and scale your business.
Below are steps on how to create a social media marketing strategy:
- Set a goal
- Know your target audience and your competition
- Choose the best platforms/social media channels in line with your goals
- Research on the type of content to put out on the platforms
- Set up a business account on the selected platforms
- Make your page as attractive as possible
- Engage in an interactive session from time to time with your customers/clients
- Always update your social media accounts on all platforms
- Always review the results of your strategy
Setting A Goal
A goal is a specific target or a result of something you are attempting to achieve. Setting a goal is a key step in creating your social media marketing strategy. You should ask yourself questions like, what marketing objectives do I want to achieve using this social media platform? Who is my target my audience? Etc. The goal is to craft a strategy that allows you to attract your dream clients/customers and get a return on your investment. Every business owner has different goals and objectives. Some use the social media platform for brand awareness, while some use social meida platforms generate leads and drive sales. Regardless of how you choose to use the platform, the important thing is that you have a goal and you stick to it.
Identifying Your Target Audience & Competitive Analysis
Research shows that over 3 billion people use social media daily and that number is growing daily. If marketers are going to be successful in executing a social media marketing gameplan, they must know their target audience. For example, makeup and skincare business owners know for a fact that their target audience/clients are mostly women. The same goes for photographers; whose target audience are makeup artists, modeling agencies, wedding planners, etc. You have to know your target audience to be able to set up your strategy properly.
As you are working on knowing your target audience, make sure to keep an eye on the competition. Competitive analysis has to do with analyzing and accessing the comparative strengths and weaknesses of competitors in the business. By conducting a competitive analysis, you get to know your competitor’s marketing strategies, potential products, audience, what works, and service development. Also, it will help you to know how to better craft your social media marketing strategy by improving on their weaknesses.
Choose the Best Social Media Platform For Your Strategy
At this point, you already have your goals set and know your target audience. Now it’s time to choose the social media platform that best aligns with your social media marketing goals. Your target audience determines the platform you choose. Research shows that Instagram is the most engaged social media for brands with at least 2-7% of users interacting with each post. Meanwhile, Twitter is the least engaging. These questions should be able to help you make your choice:
- Who is my ideal audience?
- What are my goals?
- Which platform fits my business brand best?
Share Content That Will Provide Your Audience With Value
Developing content that brings value to your audience is crucial to keeping them engaged. Anytime you are interacting with your audience, you want to make sure your content is of high-quality and unique to your brand. Videos are a great way to get your target audiences’ attention and provide value much better than a static image. Of course, you can always post awesome pictures and fun things that are relevant to your audience. Knowing how you engage with your audience on various platforms will also play a key role in your success. Your audience on Instagram may call for content that is different from your audience on Twitter.
Set Up A Business Page/Account
When setting up your social media account, make sure you set up a business account and not a personal account. Your audience wants to know more about your brand, your services and what you can do for them. Your audience does not want to see pictures from your last happy hour or your selfies so make sure you are setting up the appropriate account. The advantage of setting up a business page is that you gain access to insights, engagements, advertising console, etc. Once you have set up your business page, you can begin posting your content, engaging with your audience and tracking your engagements.
Set Up A Business Page/Account
Now that you have set up your business account and posting engaging content to your page, you can now use your data to target your ideal customers with ads. One of the best social media platforms to advertise on is of course Facebook. With over 3 billion active users every month, Facebook is a great source for highly targeted traffic. To run a successful digital marketing campaign, marketers must cost-effectively target their ideal customers. Social media advertising is a great way to do just that.
Conduct An Audit Of Your Social Media Strategy
Whether you’re running ads or posting daily on your timeline, it is always important to conduct an audit of your campaign. A thorough review of your campaign(s) will allow you to monitor your gains, losses, strengths, weaknesses, and areas of growth in your business. Review the metrics beyond likes and followers. Look more into conversions, leads, comments, and traffic.
If these steps are carried out effectively, there is no reason whatsoever that the social media strategy for growing business will not be successful.